The blue chip stocks' attractive risk-reward profiles make them among the most popular for conservative investors. But even more risk-tolerant investors should consider buying blue chip stocks to diversify their portfolios and provide stability during turbulent stock market conditions.
What are they?
What is a blue chip stock?
So, what are blue chip stocks? A blue chip stock is defined as a security that represents an equity position in a company possessing most of the following characteristics:
- An industry leader with a dependable business model.
- A proven track record and strong reputation with consumers and shareholders.
- A history of delivering strong returns over the long term.
- Dividends paid to shareholders and regular increases to its payouts.
Top five to buy now
Best blue chip stocks to buy right nowEven if you've never invested in the stock market, you'll recognize the names of many top blue chip stocks. These large-cap companies provide products and services that billions of people worldwide use daily. Here are some of the best blue chip companies on the market:
|Blue Chip Companies||Market Cap|
|1. Apple (NASDAQ:AAPL)||$2.98 trillion|
|2. Berkshire Hathaway (NYSE:BRK.A)(NYSE:BRK.B)||$793.5 billion|
|3. Coca-Cola (NYSE:KO)||$252.6 billion|
|4. Johnson & Johnson (NYSE:JNJ)||$363.1 billion|
|5. American Express (NYSE:AXP)||$119.4 billion|
Apple also earns recurring revenue through its services, which include its iTunes, App Store, and streaming television businesses. Apple's market capitalization climbed past the $1 trillion mark in 2018, up to an unprecedented $2 trillion in 2020, and has since had periods when its valuation topped the $3 trillion mark.
While the company's valuation has sometimes fluctuated in conjunction with volatility for the broader market, the tech giant's stock has been an excellent performer for long-term investors. Today, Apple remains the largest public company -- and the business still has plenty of room for growth over the long term.
2. Berkshire Hathaway
Berkshire Hathaway (BRK.A -0.3%)(BRK.B -0.26%) is a major player in the insurance industry, offering various lines of commercial and personal insurance through subsidiaries GEICO and Gen Re. But Berkshire owns a diverse set of businesses.
For instance, Berkshire owns restaurant chain Dairy Queen, railroad giant BNSF, and Berkshire Hathaway Energy, a utility company. With such a broad range of businesses, the company has a reputation for safety, security, and consistent performance.
It's important to note that Berkshire Hathaway is the only blue chip stock on this list that doesn't pay a dividend. CEO Warren Buffett has one of the most impressive track records of market-beating returns in history and prefers investing the company's cash in lieu of paying dividends. That strategy has worked out great for shareholders so far.
Coca-Cola (KO 0.3%) has been a leader in the beverage industry for more than a century, with its namesake soft drink spawning a global empire. Yet, Coca-Cola has also changed with the times and now provides a much broader array of products, including juices, sports drinks, and bottled water tailored for more health-conscious consumers.
Coca-Cola particularly stands out for increasing its dividend. Its streak of consecutive annual dividend payment increases dates back to the early 1960s, a track record placing it among the top 10 dividend stocks on the market.
4. Johnson & Johnson
Johnson & Johnson (JNJ 0.61%) is well-known for its popular consumer products, including baby shampoo, Band-Aids, and Tylenol pain reliever. But J&J actually separated its consumer-health products business into a new company called Kenvue (KVUE -0.19%) through a stock spinoff that was completed in May 2023. The two companies are separate entities, but J&J still owned roughly 90% of Kenvue stock at the time of the spinoff -- so it remains heavily invested in its major consumer products brands.
Even with the spinoff, J&J is a true healthcare giant and makes a wide array of medical devices to help doctors and other medical professionals perform life-saving procedures. Johnson & Johnson also has a vast pharmaceutical business and produces drugs, such as the arthritis treatment Remicade, prostate cancer drug Zytiga, and psoriasis drug Stelara.
5. American Express
Financial giant American Express (AXP 0.6%) is another blue chip stalwart to consider. It's both a credit card company and a payments network. Its main revenue generators include credit card fees and transaction processing fees.The company is poised to increase both revenue streams with new users and higher transaction volume. It's more than 170 years old, but it's apparently staying relevant: More than 60% of new card accounts in 2022 were millennials and Gen Z consumers -- an encouraging sign.
A bigger list
A bigger list of blue chips
Investors have a sizable number of blue chip stocks to choose from. Here's a list of 20 additional top blue chip stocks:
- AbbVie (ABBV 0.54%)
- Nike (NKE 1.12%)
- Lockheed Martin (LMT -0.07%)
- Honeywell International (HON 0.05%)
- Procter & Gamble (PG -0.33%)
- Mastercard (MA -0.16%)
- JPMorgan Chase (JPM 0.37%)
- Walmart (WMT -0.28%)
- Microsoft (MSFT -2.34%)
- Caterpillar (CAT -0.9%)
- UnitedHealth Group (UNH 0.07%)
- Starbucks (SBUX -1.1%)
- Oracle (ORCL -0.44%)
- Northrop Grumman (NOC -0.18%)
- McDonald's (MCD 0.13%)
- Home Depot (HD 1.32%)
- Kroger (KR 1.66%)
- Merck (MRK 0.92%)
- Intel (INTC -2.33%)
- Goldman Sachs (GS 0.35%)
Investing in blue chip companiesBlue chip stocks are smart choices for investors of all kinds. Beginning investors are likely familiar with the products and services of blue chip companies. Familiarity with a company makes stock-buying more comfortable, and it's exciting to become a partial owner of a business you know.Meanwhile, long-time investors will have seen blue chip stocks rise to the top over the long haul, outlasting their weaker rivals and finding ways to stay relevant and continue growing, even as their industries change.
Investors of all experience levels can appreciate the stability and reliability blue chip businesses give to shareholders. Many of these companies pay great dividends and have payout growth streaks that have earned them a spot among the illustrious ranks of the Dividend Kings.
Hands-off investing with blue chip funds
Investors may also want to consider exchange-traded funds (ETFs) and mutual funds. Blue chip-focused ETFs and mutual funds bundle numerous blue chip stocks into a single security, offering a simple way to diversify across many high-quality stocks and build exposure to industries ranging from technology and hardware to pharmaceuticals and electric utilities.
These investment vehicles also tend to be less volatile than individual stocks, particularly appealing to people who are retired or nearing retirement. Blue chip ETFs and mutual funds can also be a good fit for younger investors seeking the defensive advantages of diversification or who don't have the time to research individual stocks adequately.
Alternatively, blue chip ETFs can offer a narrower concentration of high-quality stocks than an S&P 500-tracking ETF or a Nasdaq-tracking ETF.
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Balancing your portfolio
Blue chips in a well-balanced portfolio
If you're looking for maximum growth in your stock investments, you'll also want to go beyond blue chip stocks to look at some up-and-coming small-cap stocks of innovative young companies seeking to disrupt their larger rivals. These high-growth upstarts aim to be the blue chip stocks of tomorrow.However, just about every investor can benefit from having a portion of their portfolio invested in blue chip stocks. It doesn't have to be a set percentage; investors will have varying viewpoints about how much risk they want to assume.