On Robinhood's Secure Website.
On Robinhood's Secure Website.
On SoFi Active Investing's Secure Website.
On Fidelity's Secure Website.
On E*TRADE's Secure Website.
On Acorns' Secure Website.
Why we picked SoFi Active Investing:
SoFi is our top pick for best broker for beginners because it has one of the best user experiences available, and it offers all-in-one investing, banking, and budgeting. It has some unique features, such as fractional share investing and access to IPO investing for smaller investors.SoFi is also one of the few platforms to offer commission-free options trading to its members. It also emphasizes long-term responsible investing, and provides many educational tools to its members.All of these features make SoFi one of the best investing platforms for beginners as well as seasoned investors. Fractional shares can allow investors to get started in the stock market with as little as a few dollars, and SoFi's user-friendly platform can be an excellent fit for new investors who might be intimidated by the stock market. SoFi additionally offers IRAs, which some of the other beginner-friendly brokerages don't, making it a good choice for new investors who want to start saving for retirement. If you're looking for a platform that's great for online trading for beginners, this is one of our top picks.Pros:
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Why we picked Fidelity:
Consistently ranked one of the best investment companies for beginners, Fidelity is a solid broker for investors who want excellent customer service and low fees, as well as a variety of beginner-friendly features. Just to name a few, Fidelity is one of the few traditional brokers to offer fractional share investing, which can help new investors create a diverse portfolio with relatively little money.Fidelity is our top pick for ease of use as well. It has an excellent mobile and desktop platform, with all the features above making it a great pick for online trading for beginners.Fidelity also has a branch network throughout the United States, making it an excellent choice for new investors who might benefit from in-person guidance when they need it.Pros:
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Why we picked Robinhood:
Robinhood has a reputation of being a platform built for traders, but it is a good option for beginner investors who want a beginner brokerage account where they can buy and sell stocks and/or cryptocurrencies (via Robinhood Crypto) through an easy-to-use app. Robinhood is our favorite pick for buying fractional shares of stock, which can help beginner investors create a diverse portfolio without a ton of money, and also is one of the few brokers to offer commission-free options trading.Robinhood also offers traditional and Roth IRAs through its user-friendly platform, making it a smart choice for beginning investors who might want to start investing for their own retirement. It also pays a highly competitive APY on uninvested cash balances, making it a good choice for beginners who want to gradually put their money to work while still earning some returns.Pros:
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Why we picked J.P. Morgan Self-Directed Investing:
If you're just starting out with investing, J.P. Morgan's platform is user-friendly with $0 commissions, even on mutual funds. Most brokers have a no-transaction-fee (NTF) list that allows customers to invest in certain funds without commissions, but J.P. Morgan's $0 commission price on all mutual funds is a rarity.
J.P. Morgan Self-Directed Investing could be an especially good choice for existing Chase customers who have bank accounts or credit cards with the company, as its app allows you to manage all of your Chase accounts in one place. And speaking of multiple accounts, J.P. Morgan also offers an excellent robo-advisor platform that can be managed through its app, making it a smart choice for beginners who want to put some of their investments on auto-pilot, but still want to create their own stock portfolio. If you need a beginner brokerage account, this is one investing platform to consider.
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Why we picked E*TRADE:
E*Trade is one of the best brokers for beginner investors who want a top-notch trading platform and many different investment choices. E*Trade offers a wide variety of account types and is a great well-rounded brokerage that will meet most investors' needs.For beginners, E*Trade offers one of the best collections of educational resources and tools to help get started with responsible investing. And unlike some of the other online-based brokers, E*Trade has a physical branch network for beginners who might benefit from in-person help.Pros:
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Why we picked Merrill Edge® Self-Directed:
Merrill Edge is a great choice for beginning investors who want the choice of stocks, bonds, mutual funds, ETFs, CDs, and options. One of the best beginner-friendly features of Merrill Edge is its unparalleled access to in-person help, as Merrill is owned by Bank of America and has advisors in many of its thousands of bank branches across the country. It takes the cake for our best broker for customer service.Merrill Edge offers more account types than some of the beginner-friendly app-based brokers, such as custodial accounts and small business investment accounts. One potential negative is that Merrill Edge doesn't offer fractional share investing, which can be a valuable feature for newer investors who don't have a ton of money to invest. If you're looking for an investment account for beginners, and don't need fractional share investing, Merrill Edge is one of our top recommendations.Pros:
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Why we picked Charles Schwab:
Charles Schwab is one of the best stock trading platforms for beginners who want lots of investment and account type options, several ways to get customer service, as well as great banking and cash management products. It also offers one of the best collections of educational tools for beginners who want to learn the ins and outs of the investing world, earning it our pick of Best Broker for Investor Education.Schwab is one of a few traditional brokers that offer fractional share investing, which can help beginners build a stock portfolio without a ton of initial cash. It also has an excellent robo-advisor platform for investors who want to take a more passive role in their strategy. In addition, Schwab offers an interest-bearing checking account for its brokerage customers, which can allow beginning investors to keep their finances in one place. For all these reasons, it's one of the best online brokerages for beginners we've seen.Pros:
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Why we picked Acorns:
If you don't want to choose individual stocks and funds to invest in, Acorns can make good sense for beginners. The Acorns platform is best suited to investors who want to completely automate their investment strategy. If you're not comfortable choosing your own stocks, ETFs, and mutual funds, Acorns could be one an excellent fit for you. Acorns is a robo-advisor that makes online trading for beginners easy, with features like automatic round-up of purchases to the nearest dollar and investing the change. These are just some of the reasons we rate it as one of the best brokerage accounts for beginners.Acorns offers several different types of investment accounts, so it can also be a good option for new investors who want to start investing for retirement, or invest on behalf of their minor children.Pros:
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Why we picked Vanguard:
If you're a beginner investor who doesn't feel comfortable with owning individual stocks, Vanguard could a good choice for you. Vanguard is a good broker for investors who want to put their money into ETFs or mutual funds, particularly Vanguard's own. Vanguard's low-cost mutual funds are rarely on any brokers' no-transaction-fee (NTF) lists, but investors can certainly buy them directly and avoid commissions. These perks are part of what landed Vanguard on our list of best investment companies for beginners.In addition to its own mutual funds and ETFs, Vanguard also offers zero-commission stock trading for newer investors who want to buy specific stocks. Its investment platform isn't as feature-packed or user-friendly as some of its competitors, so it likely won't appeal to active traders, but for beginning investors who want to put most of their money into some of the best index funds in the market, Vanguard is a top choice.Pros:
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Broker/Advisor | Best For | Commissions | Next Steps | |
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Rating image, 4.5 out of 5 stars.
4.5/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Rating image, 4.5 out of 5 stars.
4.5/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Best For: Best for mobile investing | Commission: $0 for stocks, ETFs, and options | |
![]()
Rating image, 4.5 out of 5 stars.
4.5/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Rating image, 4.5 out of 5 stars.
4.5/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Best For: Best for membership ecosystem | Commission: $0 for stocks, $0 for options contracts | |
![]()
Rating image, 5.0 out of 5 stars.
5.0/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Rating image, 5.0 out of 5 stars.
5.0/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Best For: Best for DIY investors | Commission: $0 commission for online U.S. stock and ETF trades | |
Rating image, 4.0 out of 5 stars.
4.0/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Rating image, 4.0 out of 5 stars.
4.0/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Best For: Best for app-based investing and banking | Commission: $0 per trade | |
![]()
Rating image, 4.5 out of 5 stars.
4.5/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Rating image, 4.5 out of 5 stars.
4.5/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Best For: Best for mobile platform | Commission: Commission-free; other fees apply | |
![]()
Rating image, 4.5 out of 5 stars.
4.5/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Rating image, 4.5 out of 5 stars.
4.5/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Best For: Best for managing finances under one roof | Commission: $0 for online stock and ETF trades | |
![]()
Rating image, 4.5 out of 5 stars.
4.5/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Rating image, 4.5 out of 5 stars.
4.5/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Best For: Best for retirement investors | Commission: $0 stock and ETF trades | |
![]()
Rating image, 4.5 out of 5 stars.
4.5/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Rating image, 4.5 out of 5 stars.
4.5/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Best For: Best for rounding up spare change to invest | Commission: $3-$9 monthly | |
![]()
Rating image, 4.5 out of 5 stars.
4.5/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Rating image, 4.5 out of 5 stars.
4.5/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Best For: Best for low-cost index investing | Commission: $0 online; $0 by phone; $25 broker-assisted fee for ETF trades from other companies (Less than $1 million) |
Low costs to invest
We run a comprehensive review of routine fees and prices for services, since account management costs can have a meaningful impact on your ability to invest profitably. Items assessed may include:Great customer support and service
A high level of scrutiny is put on a brokerage's service and support, especially considering that a customer will likely interact with their brokerage's support team on multiple occasions. Items assessed may include:Strong product quality and features
Today's online brokers need a well-rounded suite of products and features to stand out in our ratings since we think brokerages need to provide a one-stop shop that meets an investor's comprehensive needs. Items assessed may include:There's no perfect broker for everyone, but here are some of the important factors to keep in mind as you're choosing for a stock broker for beginners.
The best brokerage accounts for beginners charge no commissions for online stock and ETF trades (what you'll generally focus on as a beginner) -- but many do charge commissions or fees for more complex moves like options trading, mutual funds, and other products.
Account Minimum | The lowest amount of money you have to deposit to open a brokerage account. |
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Brokerage Fee | A fee you'll be charged to use a broker's service. These fees can apply to both discount brokers and full-service brokers who offer stock-picking advice. |
Cash Account | An investment account where you can only spend the money you have in your account. |
Margin Account | An investment account where you can borrow money from your broker to invest with. Trading on margin is a risky prospect, though, and isn't usually a great idea for beginner investors. |
Commission Fee | A fee a broker charges to execute transactions. |
Full-Service Broker | A firm that usually operates out of a physical office where an actual person, also called a stock broker, takes and executes clients' buy and sell orders. |
Discount Broker | A company that lets an investor buy and sell securities online. As a customer, you can direct the process of buying and selling stocks or sign up for an account with a robo-advisor that'll automate your investments. |
Fractional Shares | A way to buy a portion of a share of a company rather than a full share. If a share of a given company costs $1,000 but you only want to invest $250, fractional investing lets you buy a quarter of a share. |
Dr. Jeff Jones
Jeffrey S. Jones, PhD, CFA®, CFP®, CPA (Inactive), Department Head, Finance and General Business DepartmentWhat should investors look for in an online stock brokerage?
Investors should look for a reputable company that has been in existence for several years. Additionally, they should understand that "free" trading is not actually free. The company is finding a way to earn money off of the trades of those customers, and often this involves selling the order flow from those customers to another party. This practice does not necessarily guarantee best execution for the customer.
What does it mean to be an active investor vs. a passive investor?
An active investor is one who believes that with time, effort, and/or skill, they can consistently achieve higher risk-adjusted returns than the overall market. Oftentimes, an active investor believes that pricing inefficiencies exist in financial markets.A passive investor is one who believes that markets are generally price efficient, and that superior risk-adjusted returns cannot be consistently achieved over multiple time periods. In other words, an investor cannot "beat the market," and so the best strategy is to passively invest in a market index fund with very low expenses.What are some questions new investors should ask when developing an investment strategy?
New investors should likely either 1) engage a professional financial advisor, or 2) pursue a passive investing strategy. A novice investor likely does not have the skill to beat the market on their own. A new investor should also familiarize themselves with common behavioral biases exhibited by investors (i.e., overconfidence, framing, regret avoidance, etc.).What tips would you give someone new to online brokerages?
They need to recognize three things:What would you say to people who don't think they know enough about the stock market to start investing?
Everyone needs to start somewhere. A passive index fund can be a great tool for someone who does not know anything about the stock market, as it essentially allows one to invest in the entire market using very small sums of money.Christopher Schwarz, Ph.D.
Associate Professor of Finance Faculty Director, CIWMWhat would you say to people who don’t think they know enough about the stock market to start investing?
To start investing, you really don’t need to know much about the stock market. You can simply open a brokerage account, buy a total stock market or S&P 500 ETF commission free, and be patient. It’s the same philosophy as if you were investing through a company sponsored 401k. In fact, I would encourage everyone to start investing as soon as possible. New stock traders would also need to understand the behavioral issues that cause individual investors to have poor performance (overtrading, overconfidence, herding in attention grabbing stocks, and so forth).What are some questions new investors should ask when developing an investment strategy?
The two most important things to consider before investing are: (a) what is your time horizon, and (b) what is your risk tolerance? Once you feel you understand those issues and have gotten some basic education, always try to paper trade your strategy for a while to see how it does. Learn from free mistakes before you actually try to trade individual stocks. Then when you feel ready, start to trade with small amounts of money at first so you can get used to having real money on the line. This will help you learn how to control your emotions, which will likely cost you the most money when you start. You’ll get fear and FOMO at the very worst times. Like budgeting, credit cards, saving, and dieting, being a good investor takes a lot of discipline and patience.What tips would you give someone new to online brokerages?
All major brokerages are probably close enough to the same, it really doesn’t matter which you choose in terms of prices you’ll get or simplicity of actually placing a trade. One important thing is to make sure whatever is displayed doesn’t impact your decisions. For example, some brokerages show you top mover lists, which can lead to investors herding into the same stocks and likely experiencing negative outcomes.There are two main types of stock brokers: discount and full-service. They each come with distinct costs and levels of service.
True to their name, discount brokers are much cheaper than full-service brokers, and most offer zero-commission stock trading. For the vast majority of investors -- especially the beginning investor -- a discount broker is the best choice. That's why our picks for the best trading platform for beginners are exclusively discount brokers.
Think of a full-service broker as an old-school broker. It's a firm that usually operates out of a physical office where an actual person, also called a stock broker, takes and executes clients' buy and sell orders. A full-service broker might also provide personalized investment planning services, such as stock-buying advice, tax guidance, and retirement planning help.
Full-service brokers are far more expensive than discount brokers, given the costs of human advisors and brick-and-mortar locations. But costs have generally come down over the past few decades as they face competition from stock brokers, aim to make investing more accessible, and gain access to tools to automate work on their end.Full-service brokers are best suited to high-net-worth investors who want a personal level of service and dedicated investment portfolio management. Discount brokers are most appropriate for nearly all investors.Before you start investing, be sure to check out our beginner guide on how to buy stocks.
The market is flush with options to buy stocks through mobile apps that also support other financial needs, like budgeting, banking, and cash transfers. The investing and banking app Acorns, as well as Cash App, are great free stock trading apps to buy stocks with micro investments and manage an array of money needs in one place.
RELATED: Compare our picks for the best robo-advisors for beginners.
The process for opening a brokerage account is similar to the process for opening a checking or savings account. If you're using an online stock broker, it should take just a few minutes, and it'll involve filling out a few simple forms.
The process for opening a traditional IRA account or Roth IRA account is no different. In fact, all an IRA account is a standard brokerage account that's taxed in a different manner. We mention this since one of the best steps new investors can take is to begin investing in a tax-advantaged account. Just like commissions, taxes can eat away at investment gains, and IRAs help shelter investors from paying these taxes.
TO LEARN MORE: Check out our picks for the best traditional IRA accounts and best Roth IRA accounts
However, most still require a minimum amount of money to use more complex features, such as margin investing. And $0 commission typically applies to stock and ETF trades; some brokers charge commissions for trading options and mutual funds, among other products. Take a look at a broker's full fee schedule before you open an account to make sure it makes sense for how you intend to invest.
Additionally, note that ETFs, mutual funds, and other types of funds you invest in usually come with fees of their own, called an expense ratio. This is a cost outside of your broker's control, but your broker will usually let you know the expense ratios for funds it lets you invest in.
Follow these steps to get started investing in stocks:
Many of the best trading platforms for beginners now offer the ability to buy and sell fractional shares of many popular stocks. Investors essentially buy a slice of a share, which opens up access to a wide universe of investments for beginner investors that would otherwise be unavailable when starting with a small portfolio. For example, some popular stocks can cost more than $1,000 per share. Buying these stocks would be impossible for someone starting out with, say, a $500 investment.
But with fractional share investing, investors can buy slices of these stocks in smaller dollar amounts. Best yet, many of the best brokerage accounts for beginners have $0 commissions to invest in fractional shares and you can do so with as little as a few dollars.LEARN MORE: Best brokers for fractional shares
We're firm believers in the Golden Rule, which is why editorial opinions are ours alone and have not been previously reviewed, approved, or endorsed by included advertisers. The Ascent does not cover all offers on the market. Editorial content from The Ascent is separate from The Motley Fool editorial content and is created by a different analyst team.
Vanguard disclosures
Visit vanguard.com to obtain a prospectus or, if available, a summary prospectus, for Vanguard and non-Vanguard funds offered through Vanguard Brokerage Services. The prospectus contains investment objectives, risks, charges, expenses, and other information; read and consider carefully before investing.
Options are a leveraged investment and are not suitable for every investor. Options involve risk, including the possibility that you could lose more money than you invest. Before buying or selling options, you must receive a copy of Characteristics and Risks of Standardized Options issued by OCC. A copy of this booklet is available at theocc.com. It may also be obtained from your broker, any exchange on which options are traded, or by contacting OCC at 125 S. Franklin Street, Suite 1200, Chicago, IL 60606 (888-678-4667 or 888-OPTIONS). The booklet contains information on options issued by OCC. It is intended for educational purposes. No statement in the booklet should be construed as a recommendation to buy or sell a security or to provide investment advice. For further assistance, please call The Options Industry Council (OIC) helpline at 888-OPTIONS or visit optionseducation.org for more information. The OIC can provide you with balanced options education and tools to assist you with your options questions and trading.Commission-free trading of Vanguard ETFs applies to trades placed both online and by phone. All ETFs are subject to management fees and expenses; refer to each ETF's prospectus for more information. Account service fees may also apply. All ETF sales are subject to a securities transaction fee. See the HYPERLINK "//investor.vanguard.com/investing/transaction-fees-commissions/etfs" Vanguard Brokerage Services commission and fee schedules for full details.Vanguard funds not held in a brokerage account are held by The Vanguard Group, Inc., and are not protected by SIPC. Brokerage assets are held by Vanguard Brokerage Services, a division of Vanguard Marketing Corporation, member FINRA and SIPC.Vanguard Marketing Corporation, Distributor of the Vanguard FundsRobinhood disclosure
All investments involve risk and loss of principal is possible. Securities are offered through Robinhood Financial LLC, member /. Cryptocurrency services are offered through an account with Robinhood Crypto, LLC (NMLS ID 1702840). Robinhood Crypto is licensed to engage in virtual currency business activity by the New York State Department of Financial Services. Cryptocurrency held through Robinhood Crypto is not FDIC insured or SIPC protected. For more information see the .Trades of stocks, ETFs and options are commission-free at Robinhood Financial LLC. Other fees may apply. Please see Robinhood Financial’s to learn more.Fractional shares are illiquid outside of Robinhood and are not transferable. Not all securities available through Robinhood are eligible for fractional share orders. For a complete explanation of conditions, restrictions and limitations associated with fractional shares, see the Fractional Shares section of our . Robinhood Gold is an account offering premium services available for a $5 monthly fee. Not all investors will be eligible to trade on Margin. Margin investing involves the risk of greater investment losses. Additional interest charges may apply depending on the amount of margin used. Bigger Instant Deposits are only available if your Instant Deposits status is in good standing.